CAMPAIGN CONTENT
Get your campaign out the door with clickable content to help grow your businessMeet your audience where they’re at with campaign content that drives action
The best campaign content builds familiarity and trust while driving your prospects further down the sales funnel.
It draws on expert insights, marketing smarts, and clear messaging.
But as a busy marketer or founder, it can also be one of your biggest bottlenecks – unless you work with an experienced copywriter who gets it.
Diana is an absolute star! She is a delight to work with, bringing a fresh, considered and balanced approach with significant tangible value to every project.
Imagine campaign content that …
Builds trust
Clearly communicates value
Nurtures prospects
Gets better leads
Helps grow the business
Your experienced, strategic copywriter
As your go-to copywriter, I can focus solely on execution or help develop strategy and ideas. Drawing on my marketing expertise and corporate background, I bring a big picture perspective which helps me ask the right questions to find the best approach. Campaign content may include:
- Lead magnets
- Email sequences
- Case studies
Diana is amazing to deal with! Very methodical and detailed in her approach all while making it extremely easy for us.
My approach to creating clickable content
Collaboration
Thanks to my corporate background, I can collaborate with stakeholders from sales teams to subject matter experts to CEOs to get the best insights for your content.
Clarity
When it comes to content, I believe clear is better than clever. My approach is to create conversational copy that’s easy-to-read, consumable, and jargon-free.
Care
I don’t do churn and burn or create generic content that hits word counts but says very little. I’ll take the time to find the right insights to make your content useful and relevant.
Diana quickly understood what I was struggling with. She took the time to explain the gaps in my currrent strategy and give me a point-by-point content marketing strategy to follow. I would have no hesitation in recommending Diana for your next copywriting or content strategy project.
Campaign content specialties
Lead magnets
From $3,000 + G.S.T.
Email nurture series
$1,500 + G.S.T. for 5 emails
Thought leadership articles
From $850 + G.S.T.
Case studies
$950 + G.S.T.
Campaign content examples
Easy Agile
Case Study
Slate Accounts
Article
MTC Australia
Article
FAQ
Can you help with other content listed here?
I can help with most types of content and if not, I can refer you to someone else who can. Feel free to book a call to discuss.
Do you offer ghost writing services?
Yes, I do. For obvious reasons, I can’t include these samples online but I’m happy to discuss these in more detail while respecting the confidentiality of my clients.
What industries do you write for?
I specialise in writing about business broadly, with additional expertise in finance and SaaS. While I’ve written across a range of topics, I can refer you to other trusted writers if I’m not the right fit.
Can you help with content planning and strategy?
Yes, I can and as a former marketer, I enjoy this part of the process. I also suggest having a plan in place before posting content to ensure your efforts are targeted and you’re getting the most out of your investment.
How long does it take?
This depends on the size of your site and whether any customer interviews are required. I can provide indicative timelines in our first chat and confirmed timelines at the start of the project.
When can you start?
I typically have a four-week lead time. Once the initial 50% upfront payment is made, your project is locked in my calendar.