Marketing plans & strategy

Gain clarity with a tailored content strategy for your business

Are you overwhelmed by all the different ways to reach potential clients?

Feel like you’re doing so much marketing, but not sure it’s working?

Would you like access to affordable, practical marketing advice?

I can help you with a tailored content strategy for your business. A strategy that clarifies what you have to do to reach your ideal clients. And help you stay focused while spending time on the things that count.

Content strategy service

‘When making plans, think big. When making progress, think small’

– James Clear, author and behavioural expert.

Marketing plans that give you clarity and direction 

Content marketing strategy

If you feel like you could do with some direction and advice to navigate the endless content marketing options, this is a plan that can help you.

A content strategy will provide direction and purpose. We’ll look at things like – why are you producing content? Who for? What do they want to see, and how will this relate to your business? How do you best reach your target market and what channels should you focus on?

We’ll workshop this, tie in research, and incorporate the latest industry developments to develop a clear, actionable plan for your business.

Brand voice guidelines

A brand voice or tone of voice (TOV) guideline is like a style guide for all of your written content. A guide will delve into your brand, who you want to target, and how you want to be perceived. Providing parameters around what words and language you want to use (and not use), it’ll help keep your brand voice consistent across different marketing channels.

A clearly defined brand voice will make producing content easier for you and your team, and make your brand more recognisable.

Social media strategy with content calendar

It’s easy to get caught up in the social media whirlwind, spend a lot of time creating and posting content, but seeing very little results.

A strategy will very likely put a stop to this.  It’ll identify which channels to focus on, your goals, what topics, themes, and formats. And a host of other practical tips on making sure you get the most out of your social media marketing.

If you’re after a social media content calendar with customised content ideas, this can also be included.

What to expect with a customised marketing plan

I’ll ask the hard questions – who you are, what you’re offering, who to, and why. We’ll look at your goals, where you are now, and where you want to go.

You’ll end up with a detailed and practical plan that your or your team can start implementing right away.

The process will differ depending on what plan you need, but in general you can expect:

  • A detailed briefing session.
  • Competitor research.
  • Audit of your existing approach.
  • Recommendations.
  • Detailed action plan.

I want a customised marketing plan.