Financial services copywriting
Financial services copywriter with B2B and B2C experience
An experienced financial services copywriter does more than create engaging, compelling content. They also strike that fine balance between your customers, stakeholders, and regulations. A balance I understand well after spending 12 years working for Commonwealth Bank, ING Australia, Citibank, and Man Investments.
I’ve developed content across a range of financial services segments including credit cards, business banking, wealth management, and alternative investments. With a background in marketing, communications, and product, I bring a big picture perspective to my writing.
Examples of what I’ve worked on
- Website copy
- Landing pages
- Fact sheets
- Case studies
- Product brochures
- Call centre scripts
- Change communications
Flexible and reliable
I’m an experienced, reliable financial services copywriter who understands the demands of the industry. Deadlines and goalposts constantly change. And I change along with them while providing quality content when you need it.
I translate the complex into plain English and create clear, engaging copy that’s easy on the eye. I adjust the tone depending on your audience and capture your brand voice at the same time.
My exposure to marketing outside of financial services can help bring a fresh perspective. With experience in other services-based industries, I can provide new angles to help differentiate your brand.
Outsource your content creation to a financial services copywriter
Working in financial services has its unique challenges. There are meetings, budgets, systems issues, customer complaints, and so many different departments to deal with. It can make finding the time for content creation difficult.
You can ease your workload by outsourcing your content writing to an experienced financial services copywriter.
If you’re looking to avoid big agency fees and work with someone who understands the unique challenges of the financial services industry – I can help.
Looking to outscource your content creation?