financial services copywriting

Your freelance financial copywriter for clear, engaging, and accessible finance content.

Looking for an experienced, freelance financial copywriter?

I’ve written for global financial giants, Aussie banks, fintechs, advisors, and accountants. Covered topics from lending to investing to budgeting. And all while creating content that’s accessible, engaging, and compliant.

Work with me and you’ll get a finance-savvy copywriter with the expertise and creativity to help your brand get noticed.

✔ Ex CBA, ING Australia, Citibank, and Man Investments

✔ Know-how in personal lending, business banking, wealth management, managed investments, and accounting

✔ B2B and B2C experience

✔ SEO specialist with a conversational copy focus

Diana Ioppolo

Trusted by

Diana brings creativity and excellent research skills to develop highly valuable content, relevant to our clients and prospects. She manages stakeholders and deliverables to ensure projects are completed on time, and can comfortably represent us in interviews and discussions with staff and our clients.

Michael Kent

Slate Accounts

Work with a flexible, reliable copywriter who gets the finance industry

Want to know if I’m the right financial copywriter for you? Here’s how I can help.

I make finance engaging

by turning complex ideas into clear, easy-to-read content.

I'll write in your brand voice

so your content reflects your brand and resonates with customers.

I'll cater for your stakeholders

without compromising on your messages and goals.

I stay on top of marketing trends

and use these insights to create cut-through content.

Diana is a strategic thinker who is professional, responsive, and easy to work with. She understands the complexities behind financial services and finds ways to produce clear, engaging content for your customers while also ticking the boxes for your stakeholders.

Sarah Spence

Content Copywriting

Content creation services

Website copy


Landing pages

Reports and eBooks


Case studies


Video scripts

Guides and fact sheets



From the very start, Diana had our best interests in mind with her attention to detail, exceptional advice, and professional writing. She understood what we were trying to achieve and delivered it with excellent quality.

We cannot recommend Diana highly enough for SEO and content writing. 

Leanne Isabella


Financial services copywriting samples



Lead magnet – industry report


Slate Accounts

Lead magnet – eBook



Case study

Make your job easier with a financial copywriter to complement your team

Does finding the time for content creation feel impossible?

I get it. Being a marketer in financial services has its unique challenges. Your days are filled with meetings, dealing with stakeholders, and managing so many competing needs. It doesn’t just feel impossible – it simply is.

Having an experienced, freelance financial copywriter onboard can help get those critical content jobs off your to-do list.

Work with me and you’ll get clear, engaging, accessible content that meets your brief and helps you meet your KPIs – without paying big agency fees.

Outsource your finance content

Ready to outsource your finance content?