Get known for what you do & attract your ideal clients

SEO copywriter & content strategist for service-based businesses

Connect your expertise with your ideal clients

When you’re in the business of providing a service, you have one big competitive advantage –
you and your people.

The way you do things, how you use what you know, and your personality is what makes you stand out.

With the right words, you can get known for what you do and attract the kind of clients you want to work with every day.

But what if you've found writing about your business trickier than you thought?

  • You have the ideas to get the word out there, but don’t have the time.
  • You know your copy isn’t quite hitting the mark, but aren’t sure where to begin.
  • You’re good at what you do but are so deep in it every day and could do with an outside perspective.

Sound familiar? If you know your words aren’t selling what’s best about your business, an SEO copywriter can help.

SEO copywriter & content strategist

Hi, I’m Diana

SEO copywriter, content strategist & communications specialist


I help service-based businesses showcase and sell their expertise.

I start by drilling down what’s unique about your business and the way you help your clients. I turn this into content that builds your authority, speaks to your ideal clients, and sounds true to you.

With 14+ years of marketing and communications experience, I’ve worked with big and small brands. I also have a marketing degree and SEO training to help get your business found online.

Based in Wollongong, I work with clients all over Australia.

If you’re looking for a copywriter that has the marketing smarts that go behind the words – let’s talk.

Diana was able to quickly understand what I was struggling with and put together an easy-to-follow content marketing plan. 

She is really easy to work with and is a passionate and brilliant communicator.

I would have no hesitation in recommending Diana for your next copywriting or content strategy project.

Ben Sinclair

Director, Clarus Design

Diana has a natural ability to distill the key insights from the ‘blah blah blah’ that comes out of a founder’s mouth when describing their business (as we are often too close to it) to come up with a clear and concise strategy and framework.

She has the strategic eye from working in large organisations as well as the flexibility to understand the reality of small businesses.

Angela Yoo

Co-founder - Product and Marketing, Bubzi Co

Working with Diana was so easy; a real pleasure. Her turnaround is fast and she’s very responsive in her communications. I’ve been incredibly impressed with her professionalism, the processes she has in place and the quality of the work she delivered.

Having worked with several large marketing and media agencies in the past, I’d rate Diana’s work up there with the best.

Julie Markoska Rout

Co-founder, Ben & Ellie Baby

How I can help

Website copywriting

Draw your ideal client – and Google – to your website. SEO website content that’s authentic, speaks to your audience, and boosts your online visibility.

Help me get found online

Business writing

Looking to showcase your expertise with a business blog? Better engage with your email list? Or update your LinkedIn profile?

Business writing that isn’t boring

Financial services copywriting

I cut through the complexity to create clear, engaging copy that will get approved. Experienced in personal finance, wealth management, and corporate lending.

Make my words clear and compelling

Marketing plans & strategy

Gain clarity, stay focused, and move closer to your goals. Includes content marketing plans, tone of voice guides, and social media strategy.

Give me direction

Words your clients will love

Work with me and get an SEO copywriter who…

Asks the right questions

I do the groundwork before I start to write. I ask the right questions to understand your business, your challenges, and your clients.

Can speak to your ideal audience

I get to know your ideal client and tap into their pain points to create copy that speaks directly to them – and build connections.

Is strategic, flexible, and reliable

I always look at the bigger picture and am quick to adapt. And I’ll deliver you what you need when you need it.

Think we could work well together?